Founder Miki, who studied design and architecture at a Japanese university, later engaged in marketing at an IT software company. Simultaneously, she attended design research at an overseas art school and pursued DJing, all while savoring city life in Tokyo.
Having visited places from Tokyo to Germany's BAUHAUS, she has a strong affinity for modern design. Possessing a keen aesthetic sense and a career in the IT industry, she values efficiency, productivity, and practicality.

The uniqueness of baolan lies in the "contrasting elements" within her.

This means that while emphasizing inefficient and emotional elements in areas like art, she places a high importance on the practicality of products. Designing products with not only unique aesthetics but also high durability, comfortable wear, and easy compatibility with other items, she ensures that maintenance is also convenient.

Furthermore, beyond appearance and convenience, each item carries a story or message, a distinctive feature. Placed in the information-rich IT industry, she ensures that each product has a background, proposing "elegant indulgence" rather than mere consumption. Yes, we need roses as well as bread. However, sometimes people forget the necessity of roses.

The jewelry she creates, amid a busy and slightly neurotic lifestyle, is not only functional but also conceptually designed, making it easy for those busy celebrating life to wear.